A recent survey of American SEOs determined what part of their budget they spend on link building measures, what the amount is and in which tactics they invest the money. The creators have published the result in the form of a clear infographic .
Study: 81 percent of the surveyed SEOs increased their link building spending in the last twelve months
As in 2013, Skyrocket published a study on link building. A total of 315 consultants, managing directors and SEO managers were questioned. The creators have published the result in the form of a clear infographic, which you can find below the article. 81 percent of respondents stated that they had increased their link building spending over the past twelve months.
Interestingly, none of the respondents want to invest more than $ 50,000 per month on it. In the 2013 survey, it was 10 percent. Instead, the proportion of those who spend between 10,000 and 50,000 US dollars per month on link building measures has risen. In 2013 it was eleven percent, and in 2014 it was already 37 percent of those surveyed. For 51 to 75 percent of the participants, the amount that is spent on linbuilding corresponds to 40 percent of their entire SEO budget. Only seven percent of SEOs spent more on these measures.
SEO: Content and outreach are the most popular link building tactics
Study participants were asked which five link building tactics they use most often. Most mentioned content / outreach. Infographic promos come in second, and guest posts come in third. Interestingly enough, paid links came in sixth on this list. In another part of the survey, paid links were identified by many SEOs as link building tactics that are harmful to a website.
When asked which link building tactics were most ineffective, respondents most often responded with article directories, social bookmarks and profile links in forums. In the graphic below you will find all the results of the study presented graphically.