Best Mattress For Sale – How to Select the Best Mattress Without Spending a Exorbitant Price

“What is the best mattress for sale?” This is an increasingly common question that many people who have yet to even lay in a bed for the first time ask. Getting a good night’s sleep should not be that difficult. best mattress australia From locating the right mattress and supportive base, to getting past the sticker shock when the full cost comes up – the bed shopping experience has definitely been no picnic for too long now.

Best Mattress in Australia: Top 8 (2020 reviews) – #GoKindly

The problem with most mattresses on offer these days is that they are no longer constructed with comfort in mind. A common misconception that most consumers fall victim to is buying a mattress based on its ability to provide them with maximum comfort. While comfort certainly plays a very important role in terms of determining which brand of mattress you should go for, it should not be your sole criterion for selecting the mattress. There are many other factors that should come into play if you want to make sure that you’re getting the best deal possible when it comes to the purchase of a new mattress. Although the best deal on the market today is generally found in the memory foam and hybrid mattress range, you should still make sure that you’re comparing all the various options before heading for the cash register.


So, what are some of the different options you might consider when trying to determine which brand of mattress is best? Of course, price is of course a consideration – but not in the way most people think of when they hear the words “sleep number” associated with mattresses. Price is most certainly a factor, but it should not be your only consideration. The most expensive mattresses do not always offer the most reliable sleep surface. In fact, most often the most expensive models can do nothing to alleviate your neck or back pain, and may in fact make the situation worse. To ensure you’re receiving the best value for your dollar, you should spend some time comparing memory foam and latex mattresses, as well as other options such as innerspring mattresses.

Car EMI and Car Finance Calculators

Car finance refers to all the different financial products that enable a person to buy a vehicle, such as loans and car leases. In the process of getting Car Loans financing for a new car many people get confused about the different car finance options available. This can really be confusing because, apart from car dealerships offering loans, there are many other sources of finance available to people. When you look at car finance options it is important to consider not just the cost of the loan, but also the interest rates that you will have to pay over the term of the loan. Here we will take a look at some of the most common types of car finance that are available to people today:

Car loan in India: Do's & don'ts, features, benefits and EMI calculator

Car EMI or Employer Financed Interest is calculated by looking at the total cost of ownership of the vehicle. Car EMI includes all the costs, such as road tax and insurance, that are associated with buying a vehicle. The loan that you get from the dealership is usually repayable against an asset, such as equity in the car or an asset owned by you. This means that the cost of the loan will be based on what the dealer wants it to be based on the value of the car that they think you will be able to get. It is then possible that, if you go to sell the vehicle before the end of your loan period you could lose out, because the dealer will want to take their deposit instead of yours.


Car EMI and Car Finance Calculators There are some great online calculators available to help you work out what the cost of your loan would be and how much interest rates would be on different types of loans. These online calculators are easy to use and are available from a number of websites. All you need to do is input the details of the car you wish to purchase, your loan tenure and the cost of insurance into the car calculator. From this, the monthly payments and the annual mileage that you would drive will be calculated and this should give you an indication of what sort of deal to look for when shopping around for car finance.

Cell Phone Accessories Satisfaction Guarantee – A Good Way to Know That You Are Getting a Great Product

Cell Phone Accessories are also known as mobile phone add ons and many people feel they are an unnecessary expense. However, the reality is completely different; by purchasing a few accessories you can greatly improve your device’s performance and make it more user friendly. It is also important to keep in mind that your Cell Phone Accessories will only provide you with the same level of functionality as those sold separately; therefore, it is highly recommended that you purchase a good set of Cell Phone Accessories  with Campad Electronics that will enhance the performance of your Cell Phone. In general, cell phone accessories are divided into two main categories: those that come preinstalled on the cell phone and those that are purchased as add-ons. Cell Phone Accessories available preinstalled on the cell phone is mostly cases or skins.

Best 6 Cell Phone Accessories Wholesale Distributors (in US/UK/China)

Some of the most popular cell phone accessories are wallpapers, locks, chargers and earphones. There is also the satisfaction guarantee, but you must make sure that the company that offers the guarantee is reputable. In this case, you may have to search a bit before you find a reputable guarantee provider. You can look for a guarantee from more than one provider, to be sure you will get your money’s worth.


If you’re a chiropractor or an entrepreneur affiliated with the medical industry, then you likely will not have all the details about social networking marketing strategies for chiropractor businesses. The chiropractor business is definitely a profitable one. You might be thriving or gearing up at the right time, but you simply can’t be smug about it! It’s an extremely competitive business, and the competition is very good. You need to make sure that you’re in it for yourself, and that includes utilizing some of the strategies available  One of the things that can help you get in touch with your prospects is to utilize social networking and Small business seo services strategies.

Reputation management


In order for you to maximize the use of these strategies, you’ll need to take a look at your chiropractor’s website. Look at your list of clients and see what’s missing. Is your client base more of a group of older women who are looking for a pain management service or would the market for chiropractors to be a younger, more active population? Are your chiropractors offering a variety of services? Are they taking a holistic approach to the care that they provide? You want your website to be a representation of your business, but it also needs to be easy to navigate and make sense to the search engines.


Most chiropractic businesses don’t have an online presence, so it might be hard to market yourself. You have to learn how to do online marketing, because without it, no one can find you! Don’t wait until you’re in business to learn some of the tricks of the trade, though. Many companies have been advertising for years, and many of them are still doing it today. If you want to make sure that your chiropractor business will be successful, then you need to do some marketing.

How Global Companies are Successfully Operating in Mexico

There are a few things that I would like to get across to all the international businesses that are working so hard to bring in the cash flow for their expansion plans and to the Mexican economy as a whole. You see, when a business goes into Mexico and opens an office or a branch and the Mexican people are used to seeing such companies around, it will be very difficult to build the business back up again. I would also like to make sure that all of the international businesses in Mexico are aware of this fact and that they do not go into the country and start opening offices or branches. Instead, they should be more careful what they invest in there because the government is not going to take kindly to the new businesses coming in and taking over.


You see, the economy is not going to bounce back soon in Mexico. It might get back to what it was but the number one thing that a lot of people do not realize is that the United States has a lot more to lose in this case than Mexico. We have a lot more invested here, and this is one of the most important countries in the world. If the United States does not start picking up the slack now in order to create jobs for the American citizens that have been out of work for so long, the country could suffer for a long time, and if you ask me, I am not too happy about it. The United States of America is the one thing that we can all count on.

I hope that you take away something from this article, because there is no doubt that a lot of people out there are missing out on the true potentials and successes of the economy in Mexico. Not only are the companies succeeding in Mexico, there are also many American corporations that are also making a killing out of the country. So, why aren’t they? Why aren’t they investing in Mexico to bring jobs and investment back to the country? It’s just really not right and it’s not fair to the workers of Mexico either. I have something better to say about that.

Get a Fast Personal Loan of up to $20,000 for your Personal needs

If you are looking for a quick and easy personal loan then there are a few things you need to know about getting a loan. The first thing you need to know is that you will be required to have a cosigner on your loan for quick settlements. This will prevent the bank from passing along your loan balance to your new lender if they find out that you are unable to pay it off in time. If you have a job and you have enough money saved up then you will be able to get approved for this type of loan.


The second thing you should know about getting an easy personal loan is that you can get one online. You may have already heard about online lending, but have you ever thought about it? Online lending allows you to get your loan approved without having to sit down with a loan officer in person. All you have to do is fill out the online application and submit it to the lender, and you can have the funds directly deposited into your bank account within 24 hours or less. You can usually have the loan approved in a matter of minutes as well. However, you will have to deal with a higher interest rate than you would on a traditional personal loan. So you will have to make sure that you have enough money to be able to make your monthly payments on time.

The last thing you need to know about getting an online loan is that you will probably have to give your credit score some sort of boost in order to get approved. The easiest way to do this is to put your existing debts on one card. You will then be able to make all of your monthly payments on the card and not have to worry about any late fees or other issues. This is a great way to save money because you are not paying all of your bills on one card, and thus you are able to reduce the amount you are paying per month. You may also be able to get a lower interest rate on your new loan, if your current lenders can not offer you a better rate than the online lender. Just make sure that you look at a variety of different lenders before you make your final decision on who you will get your loan from.

Shrek Is Love, Shrek Is Life


Shrek is Love, Shrek is Life is a series of green text stories that often contain sexually explicit encounters between the fictional ogre character Shrek and children who pray to him.


The original “Shrek is Love, Shrek is Life” story was posted to 4chan on January, 14th, 2013, which tells the story of a 9-year-old boy who prays to Shrek prior to being sodomized by the green ogre character.

ile: 1358148753159.ipg-(105 KB, 300x300, Anonymous (ID: CBcH+zLI) 01/14/13 (Mon)02:32:33 No.450921803 Replies: 24509 >I was only 9 years old > I loved shrek so much, I had all the merchandise and movies > I pray to shrek every night before bed, thanking him for the life I've been given > "Shrek is love" say. "Shrek is life" > My dad hears me and he calls me a faggot > I knew he was just jealous of my devotion for Shrek > I called him a cunt > He slaps me and sends me to go to sleep Im crying now, and my face hurts > I lay in bed and its really cold >A warmth i > I feel something touch me > Its shrek > I am so happy > He whispers in to ear, "this is my swamp > He grabs me with his powerful ogre hands and puts me on my hands and knees s moving towards me > I'm ready > I spread my ass cheeks for Shrek > He penetrates my butthole > It hurts so much but I do it for Shrek > I can feel my butt tearing as my eyes start to water > I push against his force I want to please Shrek > He roars a mighty roar as he fills my butt with his love > My dad walks in > Shrek looks him straight in the eye and says. "Its all ogre now" > Shrek leaves through my window > Shrek is love, Shrek is life Anonymous (ID: fBWBqNjg) 01/14/13(Mon)02:33:51 No.450922048 what the fuck Shrek face text yellow smile

>I was only 9 years old
>I loved Shrek so much, I had all the merchandise and movies
>I pray to Shrek every night before bed, thanking him for the life I’ve been given
>”Shrek is love” I say; “Shrek is life”
>My dad hears me and calls me a faggot
>I know he was just jealous of my devotion for Shrek
>I called him a cunt
>He slaps me and sends me to go to sleep
>I’m crying now, and my face hurts
>I lay in bed and it’s really cold
>Suddenly, a warmth is moving towards me
>It’s Shrek


On February 18th, 2013, YouTuber SgtSnuggleButt uploaded a dramatic reading of the original green text story (mirror below, left). On the following day, YouTuber CatalystEXE uploaded another reading of the story dubbed over a dark computer animation of Shrek (shown below, right). In nearly one year, the videos gained over 550,000 and 300,000 views respectively.


On March 5th, a variation of the original green text story was posted on 4chan, in which a 14-year-old performs oral sex on Shrek after the ogre chases away his entire class at school. The green text story was subsequently submitted to the /r/FiftyFifty[4] subreddit, where it received more than 2,000 up votes and 70 comments before it was archived.

File (149 KB, 1232x1616, OnionKnightShrek.jpg) Anonymous (ID: prra5SQw) 03/05/13(Tue)18:34:46 No.463106060 Replies: 463106863463107554 Be 14 >Bring shrek 1 & 2 to class >Tell teacher we must watch shrek >Teacher makes class vote for which movie to watch >shrek 2 has majority vote >feelsgoodman.jpeg >Then, Francis pulls out Despicable Me and hands it to teacher >Everyone in class votes for it and laughs at me >Teacher throws my shreks back at me and puts Despicable Me in DVD player >As the disc loads, I hear loud footsteps from outside. The rumbling shakes the desks and chairs The smell of onions filled the room. >Suddenly, naked Shrek bursts through the wall and looks at DVD menu of Despicable Me in anger > "Ogre m'aye dead bodeh >Shrek throws two onionades at the tv and kills the teacher ad a deaf girl >"Dohble Keel" >Shrek punches through a kid's chest, pulls out his heart and replaces it with an onionade >kid explodes > Treeple Kehl >Shrek grabs Francis as he tries to escape and bends him over >He pulls out Francis' intestines through his butthole and ties an onion to it >Shrek then tosses the onion out the window and Francis is dragged out with it >Francis falls 8 stories to his death >Shrek turns around to rest of the class >He quietly whispers, "Thees is the pahrt whehre you run away >Entire class jumps out of windows to their death > SHREKSTERMINATION >Shrek turns to me >He looks me in the eve and smiles > Bet yeh weren't shrekspecting thAt. >-ls it....ogre? ask >"It's ogre when Aye say it's ogre" >I fall to my knees at his majesty was ready to please Shrek. >He pulled out his massive ogresized eshrekt cock and lodged it in my throat >My eyes filled with tears mfw they were happy tears >Shrek let out a loud ogre roar as he filled my esophagus with sour cum and onion sauce >He pulled his cock out of my mouth but as I wiped away my tears, I noticed he was already gone >Shrek is love, shrek is life Discuss Princess Fiona text

On May 28th, Redditor SirBerrington submitted a photograph of graffiti on the wall of a school library reading “Shrek is Love, Shrek is Life” to the /r/4chan[1] subreddit (shown below). Prior to being archived, the post accumulated upwards of 3,900 up votes and 100 comments.

library library science public library ceiling classroom

On November 30th, YouTuber syklopaattii uploaded a Garry’s Mod animation featuring the Scout character from the multiplayer first-person shooter game Team Fortress 2 portraying the boy in the original “Shrek is Love, Shrek is Life” story (shown below, left). On March 18th, 2014, YouTuber Sykotic uploaded a computer animated depiction of the original story (shown below, right). On March 25th, the video was submitted to the /r/videos[2] subreddit, where it garnered over 2,600 up votes and 150 comments in the first 48 hours.


You have to pay attention to these 6 things when launching your startup

The market has been explored, the product is ready to go – and now just get out with it? Better not. So that the launch of your startup doesn’t fizzle out ineffectively, you should consider these six things.

Rent sufficient server capacity

If your own website cannot cope with even a small influx of visitors, it causes disappointment on both sides. The visitors are frustrated and close the browser window quickly. The startup, on the other hand, immediately loses valuable new customers. So what to do Everything depends on the available server capacities: Amazon, for example, offers startups special conditions for using the AWS platform . Of course, corresponding packages with automatically scalable capacities can also be booked with German hosters.

Contact the local newspaper first

Media coverage is an important lever for organic growth. After all, this is usually the only way to achieve viral effects. However, founders should not immediately assume a report on relevant portals such as Gründerszene or t3n, since reports there are usually only after a significant financing round.

The route via the local newspaper is easier: anyone with their startup outside of Berlin can contact a journalist on site before the launch. Most of them are very interested in a local founding story and often come with a photographer. The reporting in local newspapers, in turn, makes your own startup more interesting for the specialist media.

Provide a press kit

However, media attention does not come about by itself – precaution is also required here. A press area on the website is extremely important, where journalists can download general information about the startup as well as logos, screenshots and photos of the founders.

Please do not save money at this point: It is worth taking some money into your hands for a professional shoot. Because poorly lit portraits – in the worst case still in black and white – tend to create a mood of sadness.

Appoint a contact person for press inquiries

And what if it works with the interests of other journalists after the launch? Then there should always be a contact person who reacts quickly to relevant inquiries. Initially, this can either be the founder himself or an employee with experience in marketing. Ideally, the contact person always has a link to the press kit and a factsheet about the startup ready for each email.

Promote your idea to Product Hunt

Dozens of startups have already won many thousands of customers overnight thanks to Product Hunt : New products from the tech scene are advertised on the platform every day. To do this, users post a link to a website and others can then upvote it. The more votes there are, the more prominently the startup is advertised. It takes a bit of luck, but it doesn’t cost anything to try.

Accompany the launch with a blog

Every startup should write a blog post just in time for the launch. It can answer important questions about the product: How did the idea come about? What problem does it solve? Who is behind it? New customers appreciate this form of approach because it is authentic and creates trust. Companies like Outbank or Scanbot provide great examples of such blog  postings .

5 great CRM tools for startups

Customer orientation is a significant competitive factor for every company. By using CRM software, customer management can be more time-saving and the quality can be significantly improved.

Cloud technologies offer many advantages, especially for customer management, and they also pay off when visiting customers. All customer data and processes can be viewed and updated on site. Startups in particular can benefit from this: cloud solutions are scalable as required and can grow with the startup. Tasks that require competence, specialist personnel and time expenditure, such as installation, configuration and data security, can be outsourced. In startups in particular, there is often a lack of resources and the necessary specialist staff. Furthermore, startups have a relative cost advantage through the use of cloud software, as the software costs are incurred on a monthly basis and the risk of a bad investment is significantly reduced.

In this article we present five helpful CRM tools for startups that offer a cloud solution, a German language version of the software and a product version tailored to startups. Further selection criteria for the products include ease of learning and a high level of user-friendliness, a mobile app and important integrations with other tools and monthly costs of less than 15 euros per user (providers with a free version are preferred).

Project planning and management in Bitrix24

Project planning and management in Bitrix24.


Bitrix is ​​a very easy to use system with a huge variety of functions. In addition to classic customer and contact management, Bitrix offers document management, integrated email marketing, sales automation, invoicing and sales team management. There are also numerous functions from the field of project management, including task management, Gantt charts and, in the plus version, time recording. Telephone system functions such as group chat, video conferencing and telephony are also available in the free version.

Price : Bitrix24 offers a free version for twelve users and 5 gigabytes of storage space. The plus version is available for six users for 69 euros a month and provides companies with 50 gigabytes of storage. For 99 euros per month for 50 users, functions and storage space can be expanded.

Major integrations : Freshbooks, Dropbox, Quickbooks, Microsoft Office 365, Google Docs, Onedrive and more.

Special feature : Bitrix differs from the competition with its huge range of functions and can be used as a complete project management software.

Contact management in CentralstationCRM

Contact management in CentralstationCRM.

CentralstationCRM concentrates on standard functionalities and offers a clear customer and task management. The tool also shows open offers and all associated notes, emails and documents so that users can see all the details of the offer at a glance. Companies can import their contacts into the system via V-Cards (from Outlook, Apple Contacts, Gmail) or Excel lists. The software offers a smaller range of functions than, for example, Bitrix. If these functions are not enough, the system offers integrations with many different products and an API interface.

Local contact : CentralstationCRM is a software manufacturer from Cologne with data centers in Germany.

Price : CentralstationCRM is permanently free for startups (three users, 200 contacts, 20 megabytes of files). For 19 euros a month for three users, companies get 3,000 contacts and 1 gigabyte of files, for 39 euros a month for ten users 10,000 contacts and 3 gigabytes of files. The software can also be further scaled as required.

Important integrations : Newsletter2go, Fastbill, Snapaddy, Userlike and others.

Special features : CentralstationCRM has all CRM functions necessary for startups and is characterized by simplicity and a reduction to the essentials. This makes the software clear and easy to learn.

Automatic tracking of customer interactions in Hubspot CRM

Automatic tracking of customer interactions in Hubspot CRM.


In addition to contact and customer management, Hubspot also offers automatic logging of sales activities as well as functions for sales automation and maps the sales funnel. The CRM system is not the product with which Hubspot tries to earn money: The goal of the provider is to win over companies for the additional products Hubspot Marketing Hub, Sales Hub and Service Hub through the free CRM software. Hubspot’s marketing and marketing automation tool in particular is unique. Hubspot can pull data about people from their internet activity and email engagement rates, among other things. This means that data no longer has to be entered or uploaded into the CRM by a sales representative. The CRM system now also offers e-mail marketing. Users can have up to 2.

Local contact : Hubspot has a branch and thus a contact in Germany.

Price : Hubspot CRM is free for 1,000,000 records with no limits on the number of users and storage space, making it the only tool on our list that is 100 percent free.

Important integrations : Weclapp CRM, Hubspot Marketing Hub, Sales Hub, Service Hub and others.

Special features : The Hubspot CRM system stands out from the competition with its impressive data acquisition capabilities.

Sales pipeline in Pipedrive

Sales pipeline in Pipedrive.

Pipedrive is tailored for small business sales teams. In Pipedrive, users find a visual sales pipeline with which they can easily and clearly keep an eye on sales processes. You can view future events and estimated sales dates, manage sales teams, and forecast sales. Furthermore, the tool always prompts companies for the next activity. Another great feature of the tool is the customizable dashboard. In the dashboard view, users are shown their results in real time.

Local contact : Pipedrive has a German website and prices in euros, but unfortunately no customer service in German.

Price : The silver version of the software costs 12.50 euros per user and month (with annual billing). Companies get the advanced version of the software for EUR 24.20 per user per month.

Major integrations : Dropbox, Google Apps, Google Drive, Highrise, and more.

Specifics : Pipedrive is a great program for closing deals, but less so for customer care after the deal. Therefore, Pipedrive is best suited for businesses such as real estate companies that are not interested in after-sales support.

Reporting in Zoho CRM

Reporting in Zoho CRM.

The free version of Zoho CRM offers contact and customer management, task management, opportunity display, charts, a document library, call center interfaces and web forms. Furthermore, users have access to a wide range of reporting functions. With an upgrade, functions for sales forecasts, marketing campaigns, e-mail integration, social CRM, inventory management and process management can be activated.

Local contact : Zoho has a German website. However, prices are in dollars and customer support is in English.

Price : The CRM system is free for three users; it is limited to 25,000 entries and one gigabyte of storage space. Companies can upgrade to the standard version for 18 euros per user and month with monthly billing and 12 euros per user and month with annual billing. The upgrade to the professional version is available for 30 or 20 euros.

Major integrations : Mailchimp, Dropbox, G Suite, Adobe Sign, Microsoft Outlook, Microsoft Word, Eventbrite and others.

Special features : Zoho is known for the smooth import functions between the various Zoho tools (Zoho Books, Zoho Reports and more).


This is how companies use chief digital officers correctly

The role of the CDO can currently be the most important position in the company – or the least useful. This is due to the lack of a clear definition of the role and its anchoring in the company.

New competitors, who digitize themselves faster and more consistently and thus quickly gain market share, bring previously very successful companies such as P&C, C&A, Toys’r’Us, Mytoys or Gerry Weber more and more difficult. In order to react to this, the companies have been gradually bringing more and more Chief Digital Officers (CDO) to their management floors since 2016. For successful digitization , you need brave new CEOs, sales, IT and HR managers who understand not only traditional retail, but also the digital world 100 percent. A CDO can provide support on an interim basis at most.

“Kill your company – every day in an emergency”

In the future, only those dealers will survive who are either large and dominant in the market, who have verticalized as manufacturers or who have specialized to a high degree. The middle is dead and the regional USP is losing importance thanks to ever better shipping processes.

For companies this means: They have to revolutionize their killer factors, i.e. radically automate and digitize processes for maximum cost efficiency and speed. You need the necessary flexibility, also in the way you work in order to be able to react more agile and faster to changes in the market. And they have to develop from a regionally shaped business model to one that is nationally competitive. It is not only important to radically further develop the relevant killer factors product, price, frequency, marketing, services, features, IT and processes and organization. Companies must also have the courage to change, let go of tried and tested success drivers and learn from the success of new models. To put it bluntly, it means for companies: “Kill your company – every day in an emergency.” Misery discussions in gigantic rounds do not lead to anything. Now decisions have to be made.

CDO – currently the most misleading position in many German companies

“IT follows the strategy” – the saying that still applies today is known from the 80s. The difference to earlier is: When you talk about IT today, you don’t just mean the fax machine or ERP software. Today, IT forms the basis for all business models (online shops, social channels) and also for maximum automation and the associated increase in competitiveness. For this purpose, many companies are now bringing in a Chief Digital Officer. A part of the company defines him as the one who understands the new e-business world and will therefore find the solutions for the further development of the business strategy. The other half see him as a technical and process-oriented person.

It is completely forgotten that in view of the current market development it is not about a slight evolution of the existing business. What is required is a tough revolution, a real change, the courage to make maximum changes. But that cannot be the job of a CDO. That was, is and remains the task of the CEO – together with the management. A CDO can support you as an interim business revolutionary and, with a profound understanding of digital, drive the further development of the business model, including product, price and marketing strategy, together with the management.

The same applies to the role of the CDO as an automation and process digitizer. This is also not a CDO responsibility, it has always been the job of the IT boss. However, it is essential that the role and working methods of the IT bosses change. He must take responsibility for the process-related digitization and become much more agile and flexible in his way of working.

A CDO cannot implement cultural change either. This is the job of the HR manager and has to be driven either by HR, appropriate program managers or coaches. But change only begins when it is exemplified and implemented by the entire management. Unfortunately, many companies make the mistake of confusing process optimization with digital change. You pay lip service to CDO, but then don’t have the courage to take the appropriate action.

A CDO can only successfully digitize at eye level with the CEO

A CDO is therefore neither a new e-commerce boss, nor a new IT boss, nor a new marketing boss, but is responsible for corporate development in close coordination with the CEO. The CDO has to come from a business background, understand the new customer needs, develop new digital business models from them, bring international know-how, understand working methods and develop strategies together with the teams and above all: implement and implement them!

In order to be able to do this successfully, a CDO needs one thing: power and real decision-making authority – and a CEO who is brave enough to consistently follow the path. Positioned next to the CEO and given clear responsibilities, a CDO can successfully initiate the change in close consultation. To put it simply: the CDO becomes the CEO with equal rights in the company and shares with the existing management the tasks of the existing business and stakeholder management as well as the development of the new business. And what does that mean for the heads of IT, sales and marketing? Either they can also develop radically digitally or have to be replaced. Here too there are only two alternatives: courage or goodbye.

Without this clarity and definition of the role, a CDO is nothing more than a declaration of intent – and thus ineffective like antidepressants for heart attacks.