At just over an hour’s drive from Sydney, Central Coast is a thriving metropolitan region preferred by businesses big and small. Although the place is a much-preferred tourist destination, it is fast becoming one of the premier business hubs in the state of New South Wales. There are over 24,000 registered businesses on the Central Coast, thanks to its high quality of living with a good mix of healthcare and education. Companies look at the Central Coast as a strategic and cost-effective location that can drive future growth in the years to come.
Clicks Marketing SEO Central Coast explains more detail in this post.
Companies in the Central Coast region depend greatly on search engine ranking to generate leads and attract customers. Ranking high in search engine results is the survival mantra for every business in the 21st century. It is search engine rank that drives conversion, and it is on-page SEO that drives how high a website or rather a web page ranks when a customer searches for a product or service.
What is On-Page SEO?
On-page SEO consists of optimizing a web page so that its potential to rank high increases significantly. Many factors influence this ranking. The most important of these is the content, which should be hyper-relevant to what the customer is searching for. However, search engine algorithms are evolving steadily, and relevant content alone will not drive traffic to sites.
Central Coast businesses need to have pertinent content on their website that can hook your visitors. Good content can be buoyed up only by optimizing internal links, the HTML of the page, its multimedia content, keyword density, meta descriptions, title tag, and images. Each of these needs to be shaped to suit both the customers’ needs and the search engines’ choice criteria.
Off-page SEO also plays a role in increasing the visibility of a web page. But the attributes of off-page SEO need not always be within the control of those who manage a web page. Elements of off-page SEO are backlinks that a page gets from social media networks, websites that sell related products, satisfied customers, and more. Many businesses in the Central Coast often fall in this category.
Backlinks have a lot of value because they are among the three important ranking factors that search engines rely on. Getting backlinks is primarily dependent on having quality content on the page so that people may use it as a reference point. Customers satisfied with the product or service may also link the page to their blogs or posts.
Keyword gap analysis and PPC testing are some of the tools used by companies to make their pages more search-engine friendly. It is also essential to check the quality of the site’s backlinks because some of them can be harmful. If they are, cleaning them up is also a part of on-page optimization.
Why is On-Page SEO important?
On-page SEO is crucial for any Central Coast business because it is the extent of optimization that will make search engines decide whether the contents of a page are the correct answer to a customer’s question. Search queries rarely focus on the entire business. They are mostly focused on smaller details related to a business or just one facet of a company’s service.
For example, when customers are searching for a holiday resort in the Central Coast, one may be keen to know whether there are infinity pools for swimming. At the same time, another may be keen on knowing the type of cuisine the resort provides. The third may want to know what the entertainment facilities are. So, the website’s different pages should be optimized for these things so that customers will be taken directly to the relevant page based upon their needs.
As search engines constantly modify their algorithms, it is imperative for businesses also to alter their web pages to suit the altered proclivities of the algorithms. This is important because, even though people may get web addresses through print or other visual media, more than half the traffic to websites is through search engines, especially Google.
Since more people are now searching from mobile devices, companies should give as much or more importance to mobile compatibility while doing on-page SEO. Another way on-page optimization can be improved is by optimizing for the ‘people also ask’ section on the first page. When done with expertise, that will help a page rank twice on the first search engine results page.